Oregon Public House Kickstarter Funds Good Deeds
We are always on the look-out for new projects and developments in the Oregon beer community. Oregon Public House, the non-profit so-called “pub with a social backbone,” opened its doors 22 months ago and, since then, has partnered with over 50 charitable organizations by donating 100% of their net profits. They began a Kickstarter campaign […]
READ MORECraft Beer Market Segmentation Good For Brewers
In continuation of our examination as to the state of craft beer business in Oregon, we here at Cosgrave Vergeer Kester have noticed a bit of a split when it comes to current market trends. It all started at a recent tapping of Pliny The Younger. As kegs of the much-sought-after beer began appearing at […]
READ MOREPreparing For Another Year Of Beer
We may be well into the first month of 2015, but 2014’s industry lessons have helped us set our sights on another great year of helping our clients better prepare and equip themselves for success in a growing market. The business of craft beer has always been a serious matter to die-hard enthusiasts and brewers, […]
READ MOREFall’s Harvest: More Than Just Pumpkins and Fresh Hops
Pumpkin beers and fresh hop ales steal the spotlight this time of year. However, the rich autumnal post-harvest season has much more to offer than just well-branded curcubitan and lupulin choices. Ingredients like rye, tea herbs and wheat sparkle as the season changes. As the fog rolls in and the air gets crisp, a warm […]
READ MOREIngredient Exemptions A Win For Cooperation
Though the famed medieval German beer law, rheinheistgebot, forbade the use of any ingredients besides water, barley and hops to make beer, modern brewers enjoy much success with the addition of other ingredients including: fruit, spices, vegetables, plants, and sugars. Until very recently, brewing and selling beers with such ingredients required the archaic labeling rigamarole […]
READ MORELocalism, Leveled Up
According to the Oregon Brewers Guild, Oregon has set a new record for locally-made beer consumption. According to their data, Oregon breweries produced 1.4 million barrels of beer and 500,000 of that was sold to Oregonians, meaning that a good portion of Oregon beer is staying within our beloved 33rd state. Brian Butenschoen, the Guild’s […]
READ MOREBeer For W(h)iners
We all have those friends who demure, “I don’t drink beer. I only drink wine.” Luckily, the never-the-twain-shall-meet notion of beer versus wine is a vestige of a bygone era. If you find yourself in the company of those preferring an exclusively viticultural experience, give them a taste of these great beers and see if […]
READ MORESize Matters: Micro to Macro
Within the last decade, the beer market has seen the emergence of a panoply of craft beer choices. While this means more options, styles, and SKUs for the consumer, it also means an increasingly complex vocabulary to describe and explain the ever-segmenting market. Because of this, the lines between terms like “microbrewery,” “craft brewery,” and […]
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